I had the exact same problem with my wife's pc. Turned out to be the power supply. Replaced that and problem went bye bye. Did a lot of research at the time and did find that memory and hardware issues can cause. To narrow down a bit more go to your control panel, system, and click the advanced tab. Then click on start up and recovery. There you want to switch off the "automatically restart" check box under the errors title. You may get the dreaded blue screen but at least then you will also get an error code with which you can google and get a more accurate assessment. You can also check your event viewer and see what was running at the time. Anything with an exclamation point is something to look at. More than likely you are having a power issue but hardware faults in you graphics card can do this too. If you have an ATI card you can run the diagnostic to help rule this out. You can also try turning down your settings and see if it still happens. Any recently added hardware is subject to more investigation as well. If you have not added anything new then this is probably not the issue. The cpu could be overheating but with six fans I don't foresee this as the issue. You could google for a temp. checker though. There are a lot of freebie ones out there. MSI posts one for there customers on their website. It monitors fan speeds too. It's not likely that this is your problem though just because of the fact you have so many fans and your system did not do this previously. A burn in test can eliminate this possibility. A burn in test is just a cpu intensive program that tests the cpu's ability to process info and retain adequate temps. You can do a similar test on your memory too. I did have a computer that the memory was bad after a power surge. It may be easier to take memory out and take up to a place to have tested as the device they use is much better at testing memory than a simple program test. Usually they will do it for free to get you business.
I know this is a lot of info and several things that you need to check out. Do the first thing I mentioned so you get an error code and check the event viewer. This will help in narrowing down your search. Good luck to ya. It's no fun I will tell ya. That's why a lot of people just pay for it but it really is easy enough to diagnosis yourself if you follow these steps. If you have an extra power supply around plug that in and see if it helps. What wattage PS do you have btw? You really need atleast 500watts these days. Tiger Direct sells some really good ones at great prices. I just bought five for under a hundred bucks (500w) by Orion which are great. They don't look fancy but they are good quality and I now have a spare after replacing the four in my computers that I use currently.
Sage


Just saw your new post. I still wouldn't rule out the PS. I have had new ones out of the box not work. I have also had ones that were only a few weeks old go bad. They have warranties so if it turns out that yours is bad then I would seek warranty replacement. What brand is it??? Is it a heavy PS or really light??? The name brand PS are all heavy due to the quality transformers they use. This makes a big difference.