I think we need some more detail. You have the latest version of Java now, right? That would be Java 7 Update 1. The updater will work with older versions, but having the latest version is good.
You should be able to click the Launch button and have the thing just run. If that isn't what's happening, exactly what does happen?
Also, which version of Windows are you running?
I'd like to get this figured out. You can install Profit manually, but it's a nuisance and should not be necessary.
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