I'm not sure what you mean by "location items" on the map. Are you talking about all Points of Interest (POIs) or just a specific type of them? If you're looking for just a specific type of them, you can always right click and choose to Filter POIs to remove all but the kind you are looking for.
If you're searching for a particular POI, do you have your search options set up correctly in the options window? You should have search by keyword unchecked and match word fragments checked, like this (image credit to gm9):
