ProfitUI_Reborn_Updater_1.09 is out of date and installs start menu shortcuts that are not deleted by the new updater. Easiest way to clean up the old version is uninstall the new updater (from start menu -> settings -> control panel -> add/remove) and delete any ProfitUI Updater link you still see in your start menu. Then reinstall the new updater (you can simply go to
updater.pala.de and install it from there), which will recreate the correct shortcuts.