Ok, let me first say that I have never used ProfitUI, nor the auto-updating version so I may be way off. But I would check in the folder, most likely located @ C:\Program Files\Sony\EQ2\UI\ProfitUI , and look for an auto-updater icon and give it a good double-click if it's there.
That is usually how "auto-updating" UIs work, they don't actually update totally automatically, rather you usually have to initiate the updating.
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